Notes from a small web studio.
What we keep explaining to clients, written down once and properly. Websites, holiday rentals, Google, AI tools and the law in Germany, with sources you can check.
Design348 colour combinations from 1933, and why designers still use them
A Japanese painter published a dictionary of colour pairs almost a hundred years ago. It is still one of the most useful tools for choosing colours, for a website as much as for a kimono. Who Sanzo Wada was, how the combinations work, and a free tool to browse all of them.
Fabio Frisone · 7 min read
Small businessDoes ChatGPT know your business?
More and more people skip the search results and ask an AI to recommend someone. It answers with two or three names. How those names get chosen, and what you can do this week so yours is one of them.
Adí Aviram · 7 min read
Holiday rentalsWhat Booking.com and Airbnb take from a host in a year
Airbnb in Europe now charges hosts 15.5%, the same ballpark as Booking.com. We put real numbers on one flat, and built a calculator so you can put in yours.
Fabio Frisone · 8 min read
Small businessThe tailor needs a website. The café, maybe not.
Instagram and a Google profile cover a lot. Whether they cover you depends on what you sell, what it costs and how many times a day your phone rings with the same question.
Fabio Frisone · 6 min read
DesignWhy AI-built websites all look the same
A purple gradient, a centred headline that could belong to anyone, three cards with little icons. There is a specific reason every generated site looks like this, and a cheap way to not look like it.
Adí Aviram · 6 min read
Law and moneyCan everyone use your website? Accessibility, the law and a five-minute test
Since June 2025 many websites in the EU have to be usable by people with disabilities. Who that covers, what the rules ask for in plain words, and how to check your own site before anyone else does.
Adí Aviram · 8 min read
Law and moneyDoes your website need a cookie banner?
Plenty of small sites carry a banner they do not need, and plenty need one and have none. Tick what your site actually does and find out which kind you are.
Fabio Frisone · 6 min read
Holiday rentalsWhy guests look at your website and then book on Airbnb anyway
A rental site that gets visitors and no bookings fails in the same three places. Dates, price, payment. The platforms answer all three on one screen, and since 2024 you are allowed to beat them on price.
Fabio Frisone · 7 min read
Case studyOne page, four audiences: what a landing page did for BeCURE
An institutional page lists what an organisation has. A landing page answers what a visitor came to find out. How we rebuilt a research centre's web presence around that difference, and why it matters for any business that talks to more than one kind of person.
Adí Aviram · 6 min read
Holiday rentalsHow to sync your website calendar with Booking.com and Airbnb
The first question every host asks about a direct booking site: what if someone books the same week twice? The answer is a calendar format from 1998, a ten-minute setup, and one gap you should know about.
Fabio Frisone · 7 min read
AI toolsLovable, Bolt or Wix AI? What each one is for, and when to call a human
We use these tools too. They are good at some jobs and quietly expensive at others. The map, with the real costs and the moment a second pair of eyes starts to pay for itself.
Adí Aviram · 7 min read
Small businessThe free shop window most small businesses leave half empty
Search for a physio or a plumber near you and the first thing Google shows is a map with three businesses on it. Getting into that box is free. This is what Google itself says it takes.
Adí Aviram · 6 min read
Holiday rentalsYour rental site in four languages: what AI translation gets right and what it ruins
Translation is nearly free now. That makes the question different: which parts to hand to a machine, which parts a native speaker should read, and how to tell Google which page is which.
Adí Aviram · 6 min read
Law and moneyA €100 court ruling, and what it says about cheap websites
In 2022 a Munich court ordered a website owner to pay a visitor €100. The site's offence was a font. The sum is tiny. What it exposes is the whole gap between a template and a site built properly.
Fabio Frisone · 7 min read
Working with usWhat to have ready before you ask anyone for a website quote
Twenty minutes of preparation gets you a better quote, a faster build and a site that does what you need. The list we wish every client brought to the first call, with a button to copy it.
Adí Aviram and Fabio Frisone · 5 min read
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